“The contest is on its peak with all great responses by the audience. The SMS-based responses would win exciting Oggy and the Cockroaches merchandise, with the bumper prize being a gift voucher worth Rs. In India recently the cartoon was made to enter new formats to feature them in new environments and situations where the marketing strategy which recently involved a multiplatform approach including on-air and online where Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India, explained the on-air promotion, “To fuel tune-ins and increase the on-air excitement, Cartoon Network has launched a contest called ‘Oggy di New House Party!’.
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